AI and Machine Learning:
Redefining product safety in the age of innovation

Join our exclusive webinar on the impact of Artificial Intelligence (AI) and Machine Learning (ML) on product safety. Discover how these nascent, yet already pervasive, technologies are set to revolutionise consumer safety and the future of your brand.

Unlocking the benefits:
 
During this 45-minute session, our experts will explore the myriad of benefits AI promises to enhance product safety: from R&D ideation, prototyping and design flaw detection, to regulatory compliance, production line optimisation, quality control, and much more.
 
But, despite the promise of an uncompromised future – where product innovation is no longer stifled by safety – AI cannot safeguard brands against the inevitability of a recall. Unforeseen circumstances, human error, new emerging risks and regulations are just the beginning… the biggest threat to AI-enabled product safety is AI itself.
 
Navigating the challenges:
 
Placing its seismic potential to one side, we’ll examine the unique challenges and risks AI poses to product safety and brand reputation. What happens when AI systems fail to act as intended? Can they mimic human-like contextual judgement, or address emerging product defects beyond pre-defined parameter sets? How likely are they to perpetuate (and introduce) biases that compromise, rather than enhance, product safety?

During this 45-minute masterclass, you’ll discover:

  • Product safety risks which can arise from adopting AI and ML throughout the product lifecycle, and how to mitigate these
  • Opportunities for leveraging AI to pre-empt and remediate product safety concerns
  • How the regulatory environment is set to evolve in the face of these disruptive technologies, and what you should do to prepare
  • How to integrate human expertise and contextual judgement with advanced AI technologies to safeguard your consumers and protect your brand and bottom-line
 
Register now to secure your spot at this essential insights session. By doing so, you’ll also receive an exclusive copy of our latest eBook on the impact of Artificial Intelligence and Machine Learning on product safety.
 
We hope to see you on July 19.

Overview

Date: Wednesday, July 19, 2023
European time: 3:00 PM BST / 4:00 PM CEST
U.S. time: 10:00 AM EDT
Duration: 45 mins

Hear from the experts

Chris Harvey

Chris Harvey

Sr. Vice President, Client Services, Sedgwick brand protection
Chris is recognised as an expert in the recall industry and routinely speaks on best practices at trade shows, conventions, and conferences. Throughout his career, he has managed more than 1,200 recall and in-market remediations, including hundreds for the nation’s largest brands.
Chris Occleshaw

Chris Occleshaw

Product recall consultant, Sedgwick brand protection
Routinely turned to by the world’s leading brands, Chris is recognised as an expert in international product recall planning and reverse logistics. During his 5 years with Sedgwick brand protection, Chris has helped clients expertly navigate some of the most sensitive and complex recall events and scenarios – from national pandemic-driven lock-downs, to global transport strikes, post Brexit import/export complications, and more.

Philipp Behrendt

Philipp Behrendt

Partner, Taylor Wessing
Philipp Behrendt heads up the German Disputes & Investigations Group of Taylor Wessing and is joint head of the international group. He conducts complex proceedings before state courts in Germany and national and international arbitration tribunals. In addition, he advises clients on international litigation, primarily in the USA. A focus of his practice is product liability and product safety law, in which he advises on the marketability of products, recalls, defence against claims and all other related aspects.
Katie Chandler

Katie Chandler

Partner, Taylor Wessing
Katie leads our Product Liability & Product Safety team in the UK. She is a litigator with broad experience in the technology, life sciences, automotive, consumer & retail, and food & drink sectors. Katie specialises in guiding clients through high-value contractual, shareholder/boardroom, insurance claims and technology disputes, product liability defence litigation and investigations. As well as disputes, Katie regularly advises clients on product safety and compliance matters.
About Sedgwick brand protection

Trusted by the world’s leading brands and most relied on businesses, Sedgwick brand protection is the market-leading provider of best practice product recall and remediation solutions.

With a 25-year track record of successfully protecting businesses, their customers and our environment, we’ve managed more than 5,000 of the most sensitive and time critical product recall programs, spanning 100+ countries and 50+ languages.