45-minute masterclass - watch on-demand now:
The impact of AI and Machine Learning on product safety
Watch our exclusive webinar on the impact of Artificial Intelligence (AI) and Machine Learning (ML) on product safety. Discover how these nascent, yet already pervasive, technologies are set to revolutionize consumer safety and the regulatory landscape.
Unlocking the benefits:
In this 45-min session, our experts explore the meteoric rise of AI to its current ‘peak popularity’, how its ascension compares to other once nascent technologies (from blockchain and VR, to cryptocurrency and IoT etc.) and the benefits this promises to deliver across the product lifecycle.
Despite these promises, we examine why AI cannot safeguard brands against the inevitability of a recall or the ensuing risk of litigation. Unforeseen circumstances, human error, unintended usage and new emerging risks are just the beginning.
Navigating the challenges:
Placing its seismic potential to one side, we examine the unique challenges and risks AI poses to product and consumer safety, as well as brand reputation. What happens when AI systems fail to act as intended and render products violative? Can they mimic human-like contextual judgement, or address emerging defects beyond pre-defined parameter sets? How likely are they to perpetuate (and introduce) biases that compromise, rather than enhance, product safety?
We're also joined by our strategic partners (Taylor Wessing and Bureau Veritas) who share key insight on how these emerging technologies are disrupting the regulatory landscape and redefining product standards.
During this 45-minute masterclass (and accompanying eBook), you’ll discover:
- Product safety risks which can arise from adopting AI and ML throughout the product lifecycle, and how to mitigate these
- How the regulatory environment is set to evolve in the face of these disruptive technologies, and what you should do to prepare
- The foreseeable hazards of using AI and ML generated products, and the risks these pose to your consumers
- How the complexity and unpredictability of AI and ML product safety varies from traditional approaches, and what you can do to prepare
Register your details to access this essential insights session as well as our exclusive eBook on the impact of Artificial Intelligence and Machine Learning on product safety.
Hear from the experts
Chris Harvey
Sr. Vice President, Client Services, Sedgwick brand protection
Chris is recognised as an expert in the recall industry and routinely speaks on best practices at trade shows, conventions, and conferences. Throughout his career, he has managed more than 1,200 recall and in-market remediations, including hundreds for the nation’s largest brands.
Chris Occleshaw
Product recall consultant, Sedgwick brand protection
Routinely turned to by the world’s leading brands, Chris is recognised as an expert in international product recall planning and reverse logistics. During his 5 years with Sedgwick brand protection, Chris has helped clients expertly navigate some of the most sensitive and complex recall events and scenarios – from national pandemic-driven lock-downs, to global transport strikes, post Brexit import/export complications, and more.
About Sedgwick brand protection
Trusted by the world’s leading brands and most relied on businesses, Sedgwick brand protection is the market-leading provider of best practice product recall and remediation solutions.
With a 25-year track record of successfully protecting businesses, their customers and our environment, we’ve managed more than 5,000 of the most sensitive and time critical product recall programs, spanning 100+ countries and 50+ languages.