Crisis management shouldn’t wait for a crisis:
Best practices for protecting your reputation during a recall

Overview:
 
When a recall occurs, organizations face immediate scrutiny from regulators, customers, investors, and the media. In these critical moments, the decisions made — who speaks, what is communicated, and how stakeholders are engaged — can determine whether a recall remains a manageable event or escalates into a broader reputational crisis.
 
During this focused 30-minute webinar, Sedgwick Recall and Reservoir Communications Group explore how proactive crisis communications planning helps organizations manage risk, protect brand reputation, and respond with confidence.
 
Drawing on experience supporting companies through high-profile recalls, regulatory investigations, and complex liability matters, we share practical strategies to help communicate effectively under pressure, mitigate reputational risk, and maintain stakeholder trust throughout the recall lifecycle.
 
Within this session and accompanying insights guide, you'll discover:
  • The value of crisis communication plans to strengthen recall readiness and protect the brand.
  • An understanding of how best to engage customers, employees, investors, and the media during periods of heightened scrutiny.
  • Practical strategies for aligning communications, legal, and operational teams to deliver clear, credible, and coordinated messaging.
  • The essential preparedness measures that enable organizations to respond appropriately when product issues emerge.

Whether you're responsible for communications, legal, compliance, product safety, quality, risk management, or executive leadership, this webinar provides practical insight to help you prepare for the unexpected and communicate with confidence when your reputation is on the line.

Chris Harvey

Jeremy Schutz

BD Director, Sedgwick Recall
A strategic consultant with 20+ years of experience, Jeremy helps the world’s leading brands navigate complex product recall and in-market remediation events. With expertise in product risk management, compliance, and crisis communication, Jeremy develops recall strategies to ensure swift and effective resolution, minimizing the financial and reputational impacts, while protecting the wellbeing of consumers.
Jason Hertzberg

Eva Whaley

Executive VP, Reservoir Communications Group
Eva is a strategic communications advisor with extensive experience advising global biopharmaceutical and digital health companies, health systems, university research programs, nonprofits, and government agencies. She has counseled companies facing major reputation threats, regulatory investigations, and product withdrawals. Drawing on her deep experience in both the private and public sectors, she helps companies develop communications strategies that strengthen reputation, support business objectives, and engage key stakeholders.

Kristen McCaughan

SVP, Reservoir Communications Group
Kristen is an Emmy-award winning communications executive with 20+ years of experience advising organizations on crisis and litigation communications, corporate communications, and reputation management. She helps companies navigate high-profile recalls, regulatory investigations, and other complex issues that put brand reputation at risk. Drawing on experience in both corporate communications and broadcast media, Kristen brings deep expertise in managing communications during times of crisis.

About Sedgwick Recall

Trusted by the world’s leading brands and most relied on businesses, Sedgwick Recall is the market-leading provider of best practice product recall and remediation solutions.

With a 30-year track record of successfully protecting businesses, their customers and our environment, we’ve managed more than 8,000 of the most sensitive and time critical product recall programs, spanning 150+ countries and 50+ languages.