30-minute masterclass - watch on-demand now:
Protecting brands during product crises
Overview:
When the quality or safety of your product comes into question, the future of your brand could be on the line. In this 30-minute webinar we share essential insights on how to protect your brand (and bottom-line) when facing a product crisis. Get best-practice guidance on handling regulatory scrutiny, harmful social media attention, litigation, and much more.
Essential viewing for anyone involved in product safety – from a quality, compliance, regulatory affairs, and/or risk perspective.
In-detail:
Nothing says more about a company’s commitment to its customers than its efforts to uphold promises of safety, quality and service. Yet, while many companies are well equipped to get their products to market, locating and retrieving them often proves a more challenging (and daunting) proposition.
Without careful planning and execution, even the most ordinary product issue can create irreparable reputational damage and lead to legal action or regulatory enforcement.
In this 30-minute ‘essential insights’ webinar we unveil the driving principles for successful in-market product and recall management. Discover how businesses are re-evaluating their processes to mitigate risk, and what you can do to protect your brand and bottom-line.
During this short 30-minute session (and accompanying eBook), you’ll discover:
- How to protect your brand amid sudden market and product challenges.
- The critical factors to consider when facing a product crisis.
- How to mitigate regulatory scrutiny, harmful social media attention, and litigation risk before, during and after a recall event.
- The driving principles for successful in-market product and recall management.
- Essential communication strategies for when product issues and risks escalate.
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Hear from our experts:
Julie Ross
Having formerly served as underwriting manager for product recall and crisis management with a leading Lloyd’s underwriter, and an international broker for product recall placement, Julie is recognised as an expert in product-related recall and equivalent events. With more than 20 years’ experience, Julie works alongside our clients offering strategic assistance from best-practice recall prevention to global execution.
Sarah-Jane Dobson
Sarah-Jane is a market-leading practitioner in international products law and acts on regulatory, litigious and policy matters across the full product lifecycle in respect of product safety, compliance and product liability issues. At Kennedys Law, Sarah-Jane has been involved in some of the most prominent international product safety and litigation matters, including handling the largest global product recalls and product launches.
Chris Occleshaw
Routinely turned to by the world’s leading brands, Chris is recognised as an expert in international product recall planning and reverse logistics. During his 5 years with Sedgwick brand protection, Chris has helped clients expertly navigate some of the most sensitive and complex recall events and scenarios – from national pandemic-driven lock-downs, to global transport strikes, post Brexit import/export complications, and more.About Sedgwick brand protection
Trusted by the world’s leading brands and most relied on businesses, Sedgwick brand protection is the market-leading provider of best practice product recall and remediation solutions.
With a 25-year track record of protecting businesses, their customers and our environment, we have successfully managed more than 5,000 of the most sensitive and time-critical recall programs - spanning 60+ countries, and 50+ languages.